Like many of our team members, Craig has immersed himself in a vast range of work roles – enabling him to bring a wealth of practical skills and knowledge to The Experience Lab.

His blend of professional experiences makes Craig a skilled roleplayer with broad and flexible communication skills. He is a quick thinker and has great empathy for the needs of clients.  He is regularly seen playing the lead role of Hector in our workplace bullying play Much Ado About Hector.

Craig’s drive to be an actor saw him train as a theatre performer with acclaimed TV and theatre director Aarne Neeme in the early 80s. A hiatus from acting saw him pursue other opportunities – predominantly in sales and marketing across various industries. Craig was the State Manager for international cinema advertiser Pearl and Dean, Sales Manager at the West Australian Cricket Association and the Director of Sales and Marketing at the Parmelia Hilton. He has also successfully owned and managed two businesses.

Craig’s talent as an actor has been in high demand since his return to the industry. He has scored numerous lead or supporting roles in both short and feature-length films and has had extra roles in high-profile television commercials and WA feature films “Blue Dog” and “The Decadent and Depraved”.