Synergy
Corporate values rollout - character-driven
Synergy partnered with The Experience Lab to design a program rolling out their new Corporate Values. Custom Corporate Theatre, character-driven scenarios that made the values visible - and stuck.
The challenge
What the brief asked for.
Synergy had a new set of Corporate Values and needed a rollout that did more than posters. Generic values training was off the table - the program needed to make the values visible in everyday behaviour, not abstract slogans.
What we built
The program.
- Custom-designed Corporate Theatre plays anchored in Synergy's specific values
- Character-driven scenarios - staff who nailed the values and staff who missed the mark
- Skills In Practice activities tied to real-world Synergy contexts
- Multi-session rollout across teams, leaders and managers
The result
Positive feedback from teams, leaders and managers. The character-driven format embedded the new values in a way slideware never would. Synergy's partner described the program as powerful, innovative and lasting.
“We partnered with The Experience Lab to design a program to roll out our new Corporate Values. The whole approach was very powerful, innovative and left a lasting impact on the participants. The actors were great and played the part of the defined characters to perfection. The feedback from teams, leaders and managers was very positive.”— Manager, Organisational Development, Synergy
Training Delivered Differently
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